From "Laurett's" to "LAURETS".
Since the brand's inception, we have operated under the name "Laurett's".
We are now changing our brand name to "LAURETS".
Our commitment to craftsmanship and the techniques we have cultivated over 60 years in precision manufacturing remain unchanged.
Building on this expertise, we are advancing to the next stage as a pen manufacturer that delivers new value from Japan to the world.
The new "LAURETS" name embodies our future direction and commitment.
The pronunciation remains "Laurets".
Please look forward to what LAURETS has in store.
※Brand names on products and packaging will be updated sequentially as existing stock with the old name runs out.